Press Release – This is how we do it!

Stenstrup PR’s ABC (D and E) is the recipe for preparing and launching an effective press release by former journalist at Morgenavisen Jyllands-Posten, Mads Stenstrup.


A We offer an initial, informal conversation that reveals whether and how your event or your product can be presented as press release with real news potential.

B We do the necessary research and reference interviews and of course the press suitable text formulation that ensures that your press release meets the journalistic requirements for news that editors require.

C We package, version and send your press release with imagery as an easily accessible e-mail to the appropriate editors from our updated media database – in fact, often dozens of editors.

D We pitch the story – contact our target editors personally when we deem it beneficial to the promotion of your press release and news publication.

E Finally, we provide feedback to you through our service clippings documenting the media publicity our efforts have created.

In short, Stenstrup PR assumes the task of preparing your press release only if we determine, that we in all likelihood can bring a satisfactory result to the client. This is why, we offer no cure-no pay solutions.

Contact us here to get an offer for research, drafting and pitching of the press release, email: